We know that wearing a watch every day with the same strap might get a little dull. As collectors and enthusiasts ourselves, we appreciate having options and we know that strapping on a new style can entirely reignite our love for a timepiece.

Our manufacturing partners for our Analog:Shift brand leather strap collection are a multi-generational family owned factory in Italy that has been providing high quality OEM straps to your favorite watch brands in Europe for decades. We are deeply excited to make these colorful straps available at both a quality — and a price — rarely seen on the market!

Sedona Brown Nubuck Strap

Our Nubuck collection is the latest debut in our ever-growing collection of premium leather goods and accessories. Offering a rich and supple feel and natural graining that will only improve with use, our Nubuck straps offer tone-on-tone stitching and a perforated backing for moisture-wicking on the wrist - making them one of our favorite styles yet!

Inspired from the warm desert tones of Sedona, Arizona, our Sedona Brown Nubuck Strap lends itself to any type of wristwatch. Throw it on a stark stainless steel tool watch to really switch things up or a gold dress watch to fully lean into the warm vibes.

Handmade in Italy.

Please keep in mind that these straps are all handmade from high quality leathers. As such, there will be slight variations in color and texture from strap to strap and may differ slightly from those pictured. They will each develop their own characteristics of patina with age and wear — just like your timepieces!